A specialized search engine is a great asset when hunting for a particular thing on the web5/24/2023 ![]() What was AdWords like when it first ramped up? “The AdWords program provides low-cost exposure on one of the industry’s leading search engines with CPMs from $15 or 1.5 cents an impression, $12 or 1.2 cents an impression, and $10 or 1 cent an impression, for the top, middle, and bottom ad unit positions, respectively,” stated the announcement. The company offered a self-service option for small businesses “who wanted to manage their own campaigns ,” which is the foundation of our current Ads platform today. ![]() ![]() ![]() Good morning, Marketers, and Google Ads (the artist formerly known as AdWords) turned 21 this weekend.ĭid you know that Google Ads started as a service where marketers paid a monthly fee and Google would set up and manage the ad campaigns? Quite ironic considering many advertisers today are lamenting the loss of control and data as Google Ads invests in more automation and is managing many elements of ad campaigns itself.
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